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Privacy policy

This Privacy Policy describes SWE ME Policies & Procedures on the collection, Usage & Disclosure of your Personal Data.

(Privacy Policy is updated on 7th July 2024)

We at SWE ME are aware of your concerns with respect to the protection of your personally identifiable data “Personal Data” which you share with us during the transactions made. By ordering our products and using our website you hereby consent to the collection of the Personal Data by us for fulfilling the transactions you entered. We may make and update changes in our Privacy Policy from time to time and will notify you of any such update by posting new Privacy Policy on our website.

In this Privacy Policy "we", "our" and “us” refer to SWE ME. By means of this Privacy Policy, SWE ME undertakes to protect "Your Personal Data" or "Your Data" that is processed while offering our products. We are committed to ensuring that your Personal Information is handled with the utmost care and in compliance with Applicable Laws.

The terms of this Privacy Policy are without prejudice to any contractual terms you may enter with us Terms and Conditions which shall prevail over the Terms of this Policy.

The following terms that have been subsequently referred to in this Privacy Policy have the below meanings in line with the Applicable Laws:

  • Personal Data for the purpose of this Privacy Policy is defined as any data relating to an identified natural person or a natural person who can be identified directly or indirectly through the linking of data by reference to an identifier such as his/her name, addresses, contact number, voice, picture, identification number, electronic identifier, geographical location or one or more physical, physiological, cultural or social characteristics (the “Personal Data”).
  • Data Controller for the purpose of this Privacy Policy is defined as an establishment, natural or legal person or anybody which alone or jointly with others and by virtue of its activity determines the means and method and criteria for processing such Personal Data and the purpose of processing it (the “Data Controller”).
  • Sensitive Information for the purpose of this Privacy Policy is defined as any information that directly or indirectly reveals a person’s family, ethnic origin, political or philosophical opinions, religious beliefs, criminal record, biometric data or any data relating to such person's health and physical, psychological, mental, genetic or sexual condition including information related to the provision of healthcare services to him/her which reveals his/her health status (the “Sensitive Information”).
  • Processing for the purpose of this Privacy Policy is defined as any operation or set of operations performed on Personal Data or set of Personal Data whether or not by automated means. This Processing includes collecting, storing, recording, organizing, adapting, modifying, circulating, altering, retrieving, exchanging, sharing, using, characterizing, disclosing Personal Data by broadcasting, transmitting, distributing, making available, coordinating, merging, restricting, blocking, erasing or destroying it or creating forms thereof (the “Processing”).
  • Data Subject for this Privacy Policy means the natural person to whom Personal Data processed relates (the Data Subject”).
  • Consent is defined as whereby the Data Subject authorizes a third party to process his/her Personal Data provided that this consent indicates in a specific, clear and unambiguous manner that he/she accepts the Processing of his/her Personal Data through a clear positive statement or action (the “Consent”).

Commitment to Privacy

SWE ME protects your Personal Data in accordance with Applicable Laws and our Data Privacy Policies. SWE ME does not collect and process Personal Data except when voluntarily provided by you. We ensure compliance by our staff with strict standards of security and confidentiality and in processing your Personal Data, we pledge to fully comply with internationally recognized standards of privacy protection.

Moreover, SWE ME implements suitable technical and organizational measures to safeguard your Personal Data against unauthorized or unlawful processing, accidental loss, alteration, disclosure, access and accidental or unlawful destruction or damage.

Categories of Personal Data Collected

We collect Personal Data of our clients, suppliers and website users. In case of collection of Personal Data not listed in this Privacy Policy, we will give individuals (when required by law) appropriate notice of which other data will be collected and how it will be used.

When you register for an account on SWE ME’s website, we ask for your full name (first name, last name), your email address and password, contact information, phone number, passport ID when required and other requested information as indicated. Furthermore, you will be required to provide payment details that you represent and warrant that the information you have provided and the payment details are both valid and correct and a confirmation that you are the person referred to in the ‘Shipping/Billing Information’ provided.

To the extent you are asked to click on/check "I accept" "I agree" or similar buttons/checkboxes/functionalities in relation to a Privacy Policy, doing so will be considered as providing your Consent to process your Personal Data only in the countries where such consent is required by mandatory law. In all other countries, such action will be considered as a mere acknowledgement and the legal basis for the Processing of your Personal Data. You may withdraw your consent by unchecking the “I accept” “I agree" or similar buttons/checkboxes/functionalities in relation to a Privacy Policy, failing to do so will be considered as providing your consent to process your Personal Data.

Purpose of Personal Data Collection

We will process your Personal Data for the purposes mentioned below based on your prior consent, implied or expressed, to the extent such consent is mandatory under Applicable Laws.

  • Provide, operate and maintain our website.
  • Provide you our services/products and to enter into relevant contracts.
  • Improve, personalize and expand our website.
  • Understand and analyze how you use our website.
  • Develop new products, services, features and functionality.
  • Communicate with you either directly or through one of our partners, including for customer service, to provide you with updates and other information relating to the website, and for marketing and promotional purposes.
  • Send you emails.

We will not use your Personal Data for purposes that are incompatible with the purposes of which you have been informed unless it is required or authorized by law or it is in your own vital interest (e.g. in case of a medical emergency) to do so.

Non-Disclosure of Personal Data

SWE ME shall never sell, rent, share or otherwise distribute or make available your Personal Data to third parties except when required to do so for legal or regulatory purposes. However, Data may occasionally be transferred to third parties who act for or on behalf of SWE ME.

Sharing of Personal Data with Third Parties

We may transfer Personal Data to our service providers, partners, suppliers, professional advisors, public and governmental authorities, including for KYC, fraud prevention or law enforcement purposes, or third parties in connection with a (potential) corporate or commercial transaction. Such third parties may be in other countries. SWE ME may also transfer your Personal Data to any of its global affiliates/partners in furtherance of any visits to our SWE ME website.

For example, we may disclose Personal Data to the third parties for other business purposes as follows; subject to the Applicable Laws:

  • We share your information with third-party service providers that provide services to us including billing, payment processing, customer service, email deployment, advertising and marketing, security and performance monitoring, maintaining or servicing accounts, processing or fulfilling orders and transactions, verifying customer information, research, data hosting, auditing and data processing.
  • To protect and defend the legal rights, safety and security of SWE ME, our affiliates, users or the public including to protect against fraud and malicious activity;
  • For other business purposes described in this Privacy Policy or for any other purpose disclosed to you at the time we collect the information or pursuant to your consent.

By making an offer to purchase merchandise you expressly authorize us to perform credit checks and where SWE ME feels necessary and to the extent permitted by the Applicable Laws, to transmit or to obtain information (including any updated information) about you to or from third parties, including but not limited to your credit/debit card number or credit reports (including credit reports for your spouse if you reside in a community property jurisdiction) to authenticate your identity, to validate your credit/debit card, to obtain an initial credit/debit card authorization and to authorize individual purchase transactions.

Furthermore, you agree that we may use Personal Information provided by you to conduct applicable KYC checks in compliance with prevailing UAE Anti Money Laundering regulations and any other relevant law(s) in your respective jurisdictions in this regard. Personal Information that you provide may be disclosed to a credit reference or fraud prevention agency, which may keep a record of that information.

Cookies

Like many websites, we use Cookies on our Site. For specific information about the Cookies that we use related to powering our store with Shopify see https://www.shopify.com/legal/cookies. We use Cookies to power and improve our Site and our Services, to run analytics and better understand user interaction with the Services (in our legitimate interests to administer, improve and optimize the Services). We may also permit third parties and services providers to use Cookies on our Site to better tailor the services, products and advertising on our Site.

Most browsers automatically accept Cookies by default, but you can choose to set your browser to remove or reject Cookies through your browser controls. Please keep in mind that removing or blocking Cookies can negatively impact your user experience and may cause some of the Services including certain features and general functionality to work incorrectly or no longer be available. Additionally, blocking Cookies may not completely prevent how we share information with third parties such as our advertising partners.

Our Advertising Partners

Some advertisers on our site may use cookies and web beacons. Our advertising partners are listed below. Each of our advertising partners has its own Privacy Policy for its policies on user data. For easier access we hyperlinked to their Privacy Policies below.

We may also share your Personal Data in connection with a substantial corporate transaction, such as the sale of a website, a merger, consolidation, asset sale, initial public offering or in the unlikely event of a bankruptcy.

Personal Data Retaining Term

We will retain your Personal Data only for as long as is necessary and as long as it is required by Applicable Laws. We maintain specific records management and retention policies and procedures so that Personal Data is deleted after a reasonable time according to the following retention criteria:

  • We retain your Personal Data as long as we have an ongoing relationship with you and it is required by Applicable Laws.
  • We will only keep the Personal Data while your account is active or it is needed to provide services to you.
  • We retain your Personal Data for as long as needed in order to comply with our global legal and contractual obligations and to comply with the Applicable Laws.

Safety & Security of the Personal Data

At SWE ME, we prioritize the safety and security of your Personal Data by employing industry-standard encryption, strict access controls, regular security audits and ongoing employee training on the latest security threats. We have a comprehensive incident response plan to address data breaches promptly, adhere to data minimization principles and ensure third-party service providers comply with our security standards. We also encourage users to protect their data with strong passwords and to show vigilance against phishing scams.

SWE ME maintains the appropriate technical and organizational measures to protect your Personal Data against unauthorized or unlawful processing and/or against accidental loss, alteration, disclosure or access or accidental or unlawful destruction of or damage thereto.

Data Transfer Abroad

SWE ME is running its business in various jurisdictions hence your Personal Data may be transferred outside your respective jurisdictions i.e. outside your country of residence for provision of the products/services. While transferring your Personal Data outside your country of residence, we will abide by the principles of processing of the Applicable Laws to help secure your Personal Data.

CHILDREN’s DATA

At SWE ME, we prioritize the privacy and safety of children. We do not knowingly collect personal data from children under the age of 13. If we become aware that we have inadvertently gathered such information, we will take immediate steps to delete it from our records.

For individuals having age above 13 years but below 18 years, we require that they purchase our products only under the supervision and guidance of a parent or legal guardian. This ensures that all transactions and interactions with our services are conducted responsibly and with appropriate oversight.

Your Rights with Respect to the Processing of your Personal Data

You are entitled (in the circumstances and under the conditions and subject to the exceptions set out in Applicable Laws) to:

  • Right to Access: This right entitles you to know whether we hold Personal Data about you and if we do, to obtain information on and a copy of that Personal Data.
  • Right to Rectification: You may request to rectify your Personal Data i.e. to correct any Personal Data which is inaccurate or incomplete and to notify of any such correction made regarding the Personal Data processed and rectified.
  • Right to Object the Processing of Personal Data: This right entitles you to request that SWE ME should no longer process your Personal Data. Such an objection can be made when your Personal Data is processed for direct marketing purposes and profiling or when it is processed in contravention of the Applicable Laws.
  • Right to Erasure: This right entitles you to request the erasure of your Personal Data, including where such Personal Data would no longer be necessary to achieve the purposes for which it was collected.
  • Right to restrict the processing of Personal Data: You may request the processing of the Personal Data in certain conditions which are as follows:
    • Where you contest the accuracy of your Personal Data;
    • Where you object to the Processing of your Personal Data contrary to agreed purposes; or
    • Where the Processing is performed in contravention of provisions of the Applicable Laws.
  • Right to Data Portability: This right entitles you to receive a copy (in a structured, commonly used and machine-readable format) of Personal Data that you have provided to SWE ME or request SWE ME to transmit such Personal Data to another Data Controller.
  • Right to not be subjected to Automated individual decision-making including profiling: SWE ME shall not subject you to a decision based solely on automated processing including profiling.

Notwithstanding anything stated to the contrary in this Privacy Policy, it is clarified that unless any provisions contained in any agreement signed between you and SWE ME is in violation of any legal provision, the agreement signed between you and SWE ME shall supersede and prevail over this Privacy Policy.

Applicable Laws

This privacy policy is governed by the Data Protection laws of the UAE, GDPR (EU), GDPR (UK) and California Consumer Privacy Act (CCPA). Our commitment is to adhere to the highest standards of Data Privacy and ensure compliance with the relevant legal frameworks.

CONTACT US

If you have additional questions or require more information about our Privacy Policy do not hesitate to contact us at support@sweme.com.