there’s a SWE ME for every story
Crafted with expertise, our fine jewelry is not just an indulgence but also a symbol of confidence and self-actualization.
We value the courage it takes to be unapologetically yourself. So, embrace your authenticity, put on a SWE ME, and tell your story.
Our versatile pieces transition seamlessly from day to night, work to vacation, and sombre to chic, just as effortlessly as you do.
“The creation of SWE ME was unintentional, but inevitable.”
Sweta Mehta
FOUNDER
FOUNDER
Sweta Mehta
Sweta Mehta was born to a diamond trader family & married into one as well. So, whether it was business meetings, trade shows, or sourcing trips, she was picking up the skills for a job she was destined to do but didn’t know it yet.
SWE ME began as Sweta Mehta’s passion project - with jewelry she would design for herself as a means of self-expression. Her work was received and admired with such aplomb that Sweta decided to give her creative journey an entrepreneurial turn.
At the core of the brand though, still lies Sweta’s passion for acquiring, elevating, and punctuating the beauty of gems and jewels. Encouraged by her family’s support and strengthened with generations of knowledge about fine jewelry, Sweta Mehta is proud to present to you, SWE ME.
CO-FOUNDER
Chandni Mehta
Chandni Mehta knew her carats before her ABCs. She attended her first jewelry show while on her mother’s arm and was put to sleep with stories of diamonds and gems. She has been a muse, mannequin, and critic for Sweta – often being the first one to try on her pieces.
The world of gems and jewels has shaped so much of Chandni’s understanding and perspectives on life. Furthermore, a BA in History & International Relations from King's College, London enriched her point of view on how people's roots drive them; how history - whether personal or public - influences generations, how stories are passed on as heirlooms and jewelry. Chandni's stint at Harper's Bazaar Arabia strengthened these notions further allowing her left-brained skills to be sharpened - business development, marketing, trade, and analysis. At SWE ME, while Sweta spearheads the creative and design functions, Chandni has taken charge of growth and marketing.
From playing dress-up with her mum’s designs to now being a co-founder of SWE ME with her, Chandni’s journey as an entrepreneur has begun in the best possible way – as a labour of love, with family.
our services
CONCIERGE SERVICE
To aid your discovery & shopping experience
HASSLE-FREE RETURNS
A 7-day window for you to be sure
CARE & MAINTENANCE
So our pieces stay & speak with you for generations